Indraksh EMM India appoints Pradeep Iyengar as President, Indian operations

EMM, a leading global media management & media audit company has further increased its establishment & commitment to the Indian operations by bringing on board media veteran Pradeep Iyengar as its President for the Indian operations. Pradeep has over 17 years of hands on media experience, having worked on both sides of the industry and who is well versed across a vast array of marketing sector verticals like- Retail, Telcom, FMCG, Automotive & Finance.

Commenting on the development, Stephen White, Chairman, EMM India and EMM International said, “Pradeep will be instrumental in helping to build EMM India as one of the leading Media Management and Media Audit networks in the nation today. With his expertise we shall commence an aggressive growth and development programme for 2013/2014. Pradeep’s passion for media accountability and his, commitment to our organisation together with his will to win are both relentless and stimulating.”

With this appointment, EMM India enters a new chapter of growth and development that will increase its level of engagement with key local, regional and global clients.

As Yuvraj Agarwal, Co-founder & Director Indraksh EMM India Pvt. Ltd; said, “Pradeep Iyengar comes in line with our stated endeavour of scaling up our offerings and making media audit as a currency business module that will help both the media agencies and advertisers in bringing about the need for increased media transparency in the Indian market.”

“Having seen both sides of the fence and understanding & appreciating the need for greater transparency in the evolving media market, and sensing that the market is now ready to explore the 

Talking on his appointment, Iyengar said, “ With the media market evolving and with huge investments being made by the clients, I sincerely feel that the opportunity to serve the marketing fraternity in partnering them to ensure they extract full value for money. This is where professionally EMM specialises, it is a very exciting moment and I look forward to the challenges ahead.”

Prior to this appointment Iyengar was the general manager with ICOM, the leading media agency in the Middle East and Saudi Operations. He started his career with Contract advertising and has worked with leading media agencies like- Initiative Media, Mindshare & Carat in senior capacities, he was also responsible for setting up the AOR for the Tata Group.