Indu Balachandran's book "Don't go away. We'll be right back. The Oops and Downs of Advertising" launched
The book was launched by Colvyn Harris ' Chief Executive Officer, JWT. Also gracing the occasion with their presence where well-known personalities like Prahlad Kakar to name a few.
The launch was followed by an audio visual presentation on the book by the author.
Speaking on the occasion Indu Balachandran said, "There's so much of wit and wisdom buzzing about in Ad Agencies that it had to be written."
Colvyn Harris ' CEO, JWT said, "Its delightfully humorus and has very insightful views on what actually happens in a Ad Agency. Recommended for anybody who is considering advertising as a profession."
Don't go away. We'll be right back has already received endorsements from some renowned people from the industry. "Everything you wanted to know about Advertising but were too afraid to laugh! I fell in love again with Advertising¦ No book has made me feel better about my profession than this one", R Balki ' Chairman & CCO, Lowe India and Film Director
"Indu has written a book which is just like herself! Quirky, uncomfortably insightful, horribly truthful †and yet very kind to the profession. Indu writes as she speaks †with an easy galloping style. A must-read for all those who love advertising¦ And S&M" Prahalad Kakar, Ad-man of many hats
"Indu is one of the funniest, yet most sensible people I know. Her observations are insane, but very very true. Discover the advertising world at its silliest and its most sublime" Anuja Chauhan, Advertising consultant and bestselling author
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