Industry Stalwarts Give A Thumbs Up to TMMS 2018

The Mobile Media Summit 2018 (TMMS 2018) is Adgully’s endeavor to convene advertising, media and marketing on a platform to deliberate upon various nuances of mobile marketing. The conference seeks to discuss and debate every facet of mobile marketing, to ensure that experience is enriching.

In this effort, we are well supported by our versatile Advisory Board, each member of which has spent considerable time and energy in shaping it up. Here is what they have to say about mobile as a media consumption and marketing platform.

Babita Baruah, Managing Partner, GTB

“Of course, I am excited to be a part of TMMS. An event that generates conversations around holistic marketing communication that force us to rethink and re-evaluate our choices is exciting.”“A number of marketing communications professionals, including me are looking at mobile as the first screen of choice. While there is a comfort in knowing the reach of television and print and having well established measurement tools, there is no denying that fact that mobile is critical in any marketing communication piece. Having said that, do we give it the resources it deserves is something to deliberate upon.

Megha Tata, Chief Operating Officer, BTVI

“In an increasingly ‘Mobile First’ world, it is imperative that marketers understand the importance of mobile marketing and navigate the ecosystem. In our country, where smartphone market is exploding, data prices are falling, and content is being built and consumed for the smallest screen, it is important for a marketer to decode the mobile marketing space since more and more of their TG is consuming that space.

“The Mobile Marketing Summit provides a unique platform for marketers to deep dive into the world of mobile marketing by bringing together mobile marketing gurus and marketing professionals at a common forum to discuss, debate and brainstorm about the future trends in this space through some very interesting panel discussions and fireside chats along with thought provoking keynote speeches.”

Preeti Desai, ex-Country Head, Mobile Marketing Association (India)

“It is imperative for any organisation’s competitive advantage to stay informed and understand varied mobile technology opportunities as consumers are fast dictating a close alignment of the physical and digital world. They are almost driving businesses to deliver seamless customer experience.

“At TMMS, business leaders across industries will help reflect on the transformative role mobile is playing.”

Sandeep Tarkas, Director, Songdew

“In a fast-changing world, it always helps if one pauses every now and then to think, reflect and then move ahead. This momentary pause helps one understand the distance covered, progress made, as well as areas of improvement. Events such as TMMS serve exactly such a purpose.

“It would help to converge at TMMS and have a look at the happenings in this very exciting and era-changing medium that is a medium and an ecosystem at the same time.”

Sanjay Tripathy, Co-Founder & CEO, Agilio Labs

“Mobile allows us to reach consumers on their most personal device, in engaging and creative ways, and in an instant. But the variety of platforms and opportunities available can easily get overwhelming, with new technologies vying for your attention. By understanding what it takes to maximise the marketing and mobile efforts, creating deep, authentic connections with the consumers, the participants can build on their capabilities.

 “TMMS is designed to offer senior marketing, retail, publishing and agency delegates’ clarity on how to proceed with the right mobile strategy. It intends to help the marketing community to lead the change in ways that enable future breakthroughs while optimising current activities.”

Shamsuddin Jasani, Group MD, Isobar - South Asia

“A platform like TMMS is very important for the industry right now because there aren’t enough forums that really bring such a large number of professionals together and enable conversation on where we are going as an industry. How relevant is it for marketing communication to be mobile centric? Whoever is coming to TMMS, can stay assured that it is a great learning and interacting opportunity.”

Vasuta Agarwal, VP & GM - India & South Asia, InMobi

“Industry events like TMMS have huge significance as they provide the right forum to marketers, agencies, measurement partners and platforms to get together and share their views on important trends and topics that matter in the ecosystem.”