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#INDvPAK in #CT17 becomes most Tweeted ODI ever!

After 18 days of exhilarating cricket, we finally have a winner in the 2017 @ICC Champions Trophy. Pakistan (@TheRealPCB) have surprised everyone by winning the tournament, after entering the 8-team competition as the team ranked 8th. And their unexpected success helped generate a record-breaking 1.8 million Tweets for #INDvPAK in #CT17, the most for any ODI!

 

"Cricket is what was happening on Twitter, and a historic #CT17 saw the record for the most Tweeted one day international of all time being broken by the India vs Pakistan final with 1.8 million Tweets from fans globally. With ICC launching the first ever Direct Message chatbot for sports on Twitter; engaging fans with video replies from captains and commentators; and Tweeting match videos through a Twitter Amplify partnership, it was a personalized and video rich experience for fans on Twitter," said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.

 

So, what does this mean? Well, it means a huge win for sports on Twitter. Since the last Champions Trophy in 2013, sport and Twitter have become even more intertwined and we saw this once again in #CT17. Compared to #CT13, #CT17 saw a 4X growth in the usage of the official hashtag. Even the organizer of the tournament @ICC saw a 4.75X growth in followers in #CT17 compared to #CT13.

 

4x growth.jpg    4.75x follower growth.jpg

 

A key part of these increases is also Twitter’s innovative integrations that gave fans a personalized experience, leading to a rise in conversation on the platform. For #CT17 Twitter tied up with Nissan in an Amplify deal that saw users gain access to Match highlights on the platform.

 

 

https://lh3.googleusercontent.com/GwTci6ie263HmAXg3SPLdihCQHmjQ9yI0AHKUxlPqjuemQeIaHtXZNBkTNUXJZ1qFA2kVx0ajVWYQWBCV_yvMD3xfF5T2KCVMxnpojVD5UNCejp7h8pRTwY8nTL3Zko3zDLMTyVZ

Embeddable Tweet: https://twitter.com/ICC/status/876496155542253568

 

@ICC ‘s DM chatbot gave fans the chance to stay updated with the latest news and videos via a direct messaging service.

 

https://lh3.googleusercontent.com/-cwTXSt_i7spACS9qZ7mbjXsd_ejTlro0w8FHmBMkHzkYfyDHcCrza2KvcYBRUwMnraY1quP8nAFH-e7aklfXpJm8nvxnwPOHPPVqNpMqadh2APo76aFqnVFAttCwLVaRQmgdRSY

 

Via #AskCaptain fans were able to ask the winning captain a question post-match, and a select user was then given a personalized video response from the captain.

 

https://lh4.googleusercontent.com/TJq0CM1m9QNQpcZeTgdZ1Oi6ouQaRGu7ekCvHq6U1h9gk-kowknER2ZItQR9kN18xgtajzjWNnNxyYtrLW-T9-quuLvFo7i92pFQrMHswf1fO3ZRMUrxF0hV68nSciQTZT2OBq57

Embeddable Tweet: https://twitter.com/ICC/status/875390214507769856

 

There was an abundance of talent on display at the #CT17 and it was the finalists India (@BCCI) and Pakistan (@TheRealPCB) who made the biggest impact on the field and off it as well. Here’s a look at the names that made it to the Twitter XI (based on mentions during #CT17).

 

Twitter X!.jpg

 

While the Indian and Pakistan players formed the bulk of the Twitter XI, it was the clash between the two sides that generated the most amount of conversation on the platform. #INDvPAK was the most tweeted about match in #CT17, and the one next in line was their group-stage encounter.

 

Top-5 most Tweeted Matches at #CT17

 

Most Tweeted matched final.jpg

 

 

Any surprises in terms of conversation? Well, maybe just one. While Pakistan won the tournament on the field, it was their counterparts India who seemed to have won more followers off it. A huge win though for Bangladesh, who generated so much conversation that they became the third most talked about team on Twitter in #CT17.

 

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Stay Tuned! Keep Tweeting!

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