Infectious adds HCL tablets to its client roster

Infectious has been empanelled by HCL India to its roaster of agencies. Infectious has been given the mandate of handling the communication of HCL’s Me tabs brand,  for India as well as  overseas.

Gaurav Tikoo, Head – Marketing, Mobility Business Unit, HCL , said “Infectious has demonstrated very good understanding of our business and the consumer. We like their nimble, hands-on approach and look forward to the association”

Ramanuj Shastry, Co-founder & Director, Infectious said, “It's a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task.”

Nisha Singhania, Co-founder & Director, Infectious, said, “We are thrilled to be working on the HCL Tabs business. We thank HCL for trusting us with this task and look forward to creating some really exciting work for them.”

Infectious was launched on 1 April 2013 by the duo Ramanuj Shastry and Nisha Singhania. Their belief is that brands need to Do more than they Say as actions speak louder than words. They want to create ideas that spread. They have a collaborative model in which they work with some of the best talent in the industry., DNA are some of their other clients.


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