Infectious Advertising unveils new campaign for Moneyfy App
Infectious Advertising conceptualized and created the latest campaign for Tata Capital's Moneyfy App. Made for the mobile-first generation, the three-film campaign chronicles various things that people nowadays do ‘ek ungli se’ (with one finger). And with Moneyfy, investing is another thing they can, but don’t.
The campaign questions people’s sensibilities and underlines the ease with which one can invest through the Moneyfy app.
Watch the films below:
Commenting on the campaign, Ramanuj Shastry, Co-founder and Director, Infectious, said “Investing is tedious business and millennials and the Gen-Z don’t subscribe to the complicated. Moneyfy solves a real problem by simplifying investment for them. We really enjoyed working on these films and hope they inspire more young people to invest.”