Influencer management is expected grow in a significant manner in 2023: Pooja Pathak

The year 2023 has started on a rollercoaster note, with an accelerated adoption of generative AI, AI chatbots, and digital innovations. This is bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

As part of our annual Trending Now series, Adgully has been approaching key industry leaders to Crystal Gaze into 2023 to highlight the major trends and developments that they see dominating the industry in the year ahead.

Pooja Pathak, Founder and Director, Media Mantra, speaks about the key trends dominating the PR industry in 2023, Media Mantra’s focus areas, major expectations, and more.

Key tends dominating the PR Industry in 2023

Pooja Pathak emphasised on a flexible and hybrid mode of work for their employees. She said, “Our organisation has started providing flexibility because post-Covid we have realised the importance of flexibility and how PR agencies can also work more effectively. Flexibility and hybrid mode is one thing.”

According to Pathak, being data driven is another important trend. She added, “The second trend that would dominate this year is data driven. So, anything related to data is something that is going to work well in the communications industry.”

Focus areas for Media Mantra

Pathak believed that offering a healthy work environment and exposure to their employees will not only help their employees to grow, but also the organisation. “Our focus area is going to give our people more opportunities and more exposure so that they are able to bring forth their strengths,” she added.

Major expectations in 2023

Pathak highlighted the importance of influencer management and how this domain is going to grow. She noted, “Last year, the PR industry did extremely and exponentially well. This year, we are planning to work on influencer managing as it is expected grow in a significant manner.”