Influencer Marketing is becoming a key part of the Digital Marketing Mix
Admitad India & IAMAI jointly organised a Business Breakfast on ‘Influencer Marketing, on 29 November in Gurgaon. The event was mainly focused on creating awareness about affiliate marketing among bloggers and influencers and support of influencer marketing campaigns. There was quite a deep discussion of how Admitad, being a global affiliate network, is providing a platform for influencers to work with various advertisers within India as well as worldwide.
Business Breakfast came to be a networking and learning platform for bloggers, influencers, publishers and digital marketers among others. Speaking on the occasion, Neha Kulwal, CEO, Admitad India commented: “Admitad considers influence marketing to be a great trend to follow and see bloggers and influencers in the role of the new era publishers and broadcasters in the future. Our Business Breakfast explored a great number of opportunities for both sides of affiliate marketing, we are indeed happy to have shown the ways to make it win-win”.
In the 1st keynote presentation on the Importance & Impact of influencers for Brands: Is it worth the money? Eiti Singhal, AGM – Brand & Marcom, Panasonic India focused on Influencer marketing, that can trigger virality and reality, leading to higher engagement and consideration for the brand . “Like I always say “win hearts, wallets will follow” can potentially be achieved by this art of marketing, in a far more native way,” she stated. Eiti further said that it is also critical to put a science behind the art of influencer marketing by prioritising platforms and KPI setting and possibly measuring every money spent and earned through it, for a better worth.
Swati Bhargava, CoFounder, CashKaro.com, highlighted that Influencer Marketing is fast becoming a key part of the Digital Marketers’ budget mix. “At CashKaro, we have done extensive Influencer Marketing which has given us over 50% of all our new registered users in the last 5 months. It is a high ROI channel that we will continue investing in.”
The Business Breakfast event saw industry experts Mr. Mohit Taneja – Head of Advertising & Sales – Admitad India, Mr. Ankit Shukla – Growth Head – SHEROES, Mr. Stephen Suryawanshi – Head of delivery & performance – Admitad India, Ms. Neha Sharma – Head Digital – Keventers, Ms. Roshni Dhal – Co-Founder –HighonM, Mr. Saurabh Choudhary – Author & Digital Marketing Consultant, among others also sharing their insights on topics like ‘Importance & impact of influencers for brands’, ‘How to make influencing marketing work in the affiliate channel’, ‘Influencers & Bloggers as new-era broadcasters, How can affiliate marketing help the bloggers generate more revenue.
Needless to say, Influence Marketing as a channel is quickly becoming mainstream, and even though there’s still a multitude of unanswered questions within this industry, quite a number of them – from the benchmarking of influencers and campaigns to essential steps for effective and wider marketing strategy performance - were covered at Admitad-IAMAI Business breakfast.