Influencers power Sennheiser's social media campaign for MKE 200
Sennheiser, a German audio company, recently concluded a high impact social media influencer campaign -- #AdaywithSennheiserMKE200. The brand collaborated with popular content creators on Instagram with the aim of highlighting the need of superior sound quality while making any audio-visual content.
The videos showcased by influencers such as Ganesh Vanare, Shubham Saini, Shakti Shekhawat and Ankit, beautifully captures the essence of real-time moments from their travel vlogs with their focus on the aspect of sound. A good audio quality is one of the most important features to create captivating content. That is because audio is what delivers the message—audio is what tells the story. If the video has a poor audio quality, the audience will most likely swipe away as they won’t be able to hear the intended message in the content. The sound quality is a major factor in achieving sustainable growth on any platform.
The campaign further drove engagement through interactions with upcoming content creators by giving them a chance to get the MKE 200 on-camera directional microphone through giveaways as a part of the contest. As a way to engage with the right target group, the influencers encouraged their audience to comment on their video highlighting how using Sennheiser MKE 200 will impact their vlogging/film making and tag 3 other friends to amplify the activity.
According to Saahil Kumar, Head-Marketing, Sennheiser India, “The aim of this social media influencer campaign - #AdaywithSennheiserMKE200, was to make budding and professional content creators aware about how having a superior sound quality will enhance their story-telling skills. We will continue engaging with such talented influencers in the future, who make a difference in the life of their audiences through their impactful content.”
With Sennheiser MKE 200, one can capture audio even in noisy environments. It is a directional microphone capsule which brings presence to voice with features such as built-in wind screen and shock mount to keep the recordings sounding clear than ever before. It is compact and sleek enough for cameras or phones to upgrade to the perfect sound quality.
Here are some samples from the activity: