InMobi Global Ad Network reaches 691 million unique users

InMobi, the leading innovator in mobile advertising and the largest independent mobile advertising network, today announced that the mobile ad network continues its rapid growth, reaching 691 million unique users on mobile devices in 165 countries - covering more than 40% of smartphone users globally. While the network reaches over a billion users through billions of daily ad impressions across both mobile devices and mobile web, the 691 million unique users figures reflect the sample size of InMobi's anonymously compiled user data, which is constantly enriched over time.

Naveen Tewari, CEO and Founder at InMobi comments: "This figure highlights the tremendous reach now available on the InMobi network across every significant smartphone and tablet market. The advances we are making in tracking and analytics enable us to share our insights for the benefit of the industry at large. The 691 million number represents the anonymous profiles we have built on our user-driven ad network, which enables us to offer advanced audience targeting solutions to our customers."

Global monthly unique Users on the InMobi global mobile ad network -

Country                      Number of monthly unique users on InMobi network

Africa                              37 million

Australia                           10 million

China                               63 million

France                             14 million

Germany                           24 million

India                                49 million

Japan                               18 million

Latin America                    51 million

South East Asia                  69 million

South Korea                      29 million

United Kingdom                  28 million

USA                                 156 million

Rest of World                    143 million

Total                                       691 million

"We now have over six billion mobile subscribers worldwide and more than one billion smartphones; this growth has had a phenomenal impact on the InMobi global mobile advertising network. We anticipate that the introduction of Mozilla's Firefox OS and Ubuntu OS will increase rapid adoption of smartphones and open the gates for emerging markets. With current growth  projections, we expect to reach a billion users within 18 to 24 months," concludes Tewari.