InnoDesign's tribute to India's furniture artists with "Beats of Marapani"

InnoDesigns pays tribute to India's furniture artists with Beats of Marapani, a groovy music track that seamlessly fuses real carpentry sounds with the melodic tunes of Onam.

InnoDesigns was conceived with a passion for home furnishings and technology in mind, and it translates creative ideas into unconventional designs. They collaborate with Indian furniture artisans to create each piece that propels them forward in their design journey.

'As a brand we believe furniture manufacturers are the lifeline of India's furniture industry, and as a brand it's an honor for us to celebrate their craftsmanship and contribution' –said Neetii, COO and Strategy Head) 

InnoDesigns' vision is to create the most innovative, trustworthy, and compelling ecosystem for living and working space stakeholders, and they have come up with a way to honour the furniture artists who help them achieve this goal.

Himanshu, Marketing  & Sales Head, InnoDesigns said on the track "It was time to  bring back the focus on our local furniture manufacturers. And what better occasion  than Onam to start this conversation in Kerala.  This tribute is also about prepping up the consumer in Kochi and Calicut for Onam as we bring in some unbelievable offers for them” 

InnoDesigns began when Nidhey A. Pan, our Founder & CEO, was in the process of furnishing his home. Discontent with the experience, he identified several gaps and found the process to be unnecessarily complex. The realization brought him intimately closer to the underrepresentation of small-scale furniture vendors across the country. He wanted to create an innovative solution that could help customers easily find the best vendors and help smaller furniture vendors access a global market. This was when InnoDesigns took birth.

"For us the brief was clear.  Bring alive the brand's belief that the furniture manufacturer is the protagonist here. So we weaved his craftsmanship and the festival of Onam to make a call-to-action that people of Kerala find relevant and worth advancing. Thanks to Himanshu and his team for making us a part of this journey." says Henry Moirang of LeapX, the Creative Agency for InnoDesigns.