Innovations galore at Emvies 2012

Innovations seem to be the core at Emvies 2012 .Advertising Club Bombay recently announced the 12th edition of EMVIES. Three new categories namely, Media Client of the Year, Best Ongoing Media Campaign and Young Emvie of the Year have been added this year at EMVIES.

 

While the quality of work showcased at EMVIES remains the same, there have been many new innovations which are happening for the first time. The last date for acceptance of entries has been announced as July 25.

 

For the first time ever, the entries can be submitted digitally. Besides, Emvies 2012 will celebrate young talent by felicitating them with first ever Young Emvie award. There are also awards for the best media client apart from the best media agency award. The best media client would be awarded to the client whose work wins maximum accolades. For the Grand Emvie, the scores for the Media Client and the Media Agency will be considered. Ad Club formulated the new categories after a lot of discussions with media houses.

 

The work done from April 1, 2011 to March 31, 2012 will be awarded at Emvies 2012. Gold, Silver and Bronze awards will be distributed in each category. The judging process will consider a variety of aspects like originality, uniqueness, impact on client’s business, relevance to the brand and its communication.

 

The Emvie awards ceremony will be held at the Ball Room, Taj Lands End, Bandra, Mumbai on September 3, 2012.