Innovative companies see 3 times the revenue growth: Jean Lin, Isobar

Ideas took center-stage on Day 3 of Goafest as Jean Lin, Global CEO, Isobar, spoke about ‘Idea without Limits - The Time for Renaissance for Marketing’.

Stressing on innovation and ideas that actually provide solutions to problems, Lin said that the backbone of ideas without limits was the importance of innovation. According to her, “Innovative companies see three times the revenue growth.” “We can’t only be talking about innovation, we need to be living it,” she added.

Citing Alibaba’s success story, she spoke about border-less buyers, and noted that India was a country with “one of the largest border-less buyers”. Lin went on to speak about how kids were used to “on-demand satisfaction” through experiences that made life simple. The case in point was Disneyland’s innovative wristband. “Rate of change of society is a function of the age at which youth are introduced to dominant technology of the time,” Lin noted.

“Ideas without limits is when YouTube and Pinterest take e-commerce seriously and MasterCard introduces the concept of Pay by Selfies,” she added.