Inorbit Malls ropes in Infectious as creative partner

Inorbit Malls have recently appointed Infectious as their creative agency. Infectious will be managing the advertising for all their malls across India. The agency won the account post a multi-agency pitch. 

“This is an exciting win for us, as retail as a category is rapidly evolving and is ripe for some great intervention. We look forward to partnering Inorbit malls in this evolution and hope to create some memorable campaigns for them,” said Nisha Singhania, Co-founder & Director, Infectious. 

Ramanuj Shastry, Co-founder & Director, Infectious, added here, “Malls have the potential to be platforms of immersive brand experience. In these exciting times, it’s an honour to be chosen by India’s preeminent mall to partner them in this journey of business transformation.” 

Infectious has been on a winning spree of late. In the last two quarters alone, they have bagged the digital mandate for Ultra Tech Cement and the creative duties of OTT platform Eros Now and IN2 supplements.