INOX exclusively ties up with Akasa’s hit single Thug Ranjha
INOX Leisure Ltd, India’s leading multiplex chain has exclusively associated with Akasa’s hit single ‘Thug Ranjha’. Through this association, INOX patrons will be able to listen to Thug Ranjha whilst waiting for their favourite movie to begin. Additionally the song video will be played in the screens giving viewers a big screen live the movie experience.
Says Saurabh Varma, Chief Marketing Officer, INOX Leisure Ltd. “We are very happy to be associating with such a talented artist such as Akasa and leading label Sony Music. INOX becomes a one stop destination for overall entertainment for viewers. The song is phenomenal and is already a rage amongst the youth”
Sony Music has an extremely aggressive marketing plan for the song. Commenting on the association, says Rohan Jha, Head of Pop, Sony Music India, “Thug Ranjha is already winning over people on the mobile and TV screens. With INOX we will complete the missing piece of the song being enjoyed on the big screen. The impact that such a captive environment has on a song is invaluable. And will be working with the team at INOX for many more such releases.”
Written and composed by Vayu and co-composed by Akasa, the song has a swoony yet boisterous groove and talks about boys who think the world revolves around them.