INOX opens first Multiplex of Kashmir in Srinagar

India's leading multiplex chain - INOX Leisure Ltd (INOX) - today announced the opening of its multiplex in Srinagar. The cinema located at Sonwar, Srinagar was inaugurated by the Hon’ble Lt Governor of Jammu & Kashmir Shri Manoj Sinha. Being the first multiplex ever in the Kashmir region, the 3-screen cinema is all set to bring back the contemporary giant-screen movie watching experience back to the region. With a combined seating capacity of 524 seats, the multiplex possesses advanced cinema technologies including 3D viewing experience powered by Volfoni Smart Crystal Diamond solution, Dolby ATMOS Surround sound, and the best in class projection equipment.

The multiplex will offer a perfect blend of local design elements and the modern multiplex ambience. While the local art of Khatambandh and paper mache can be seen across the multiplex, the newly appointed auditorium and food counters will offer a modern feel. Designed to comfort and perfection, the destination will also offer a massive food court and other leisure facilities like gaming zones and local fares as an added attraction for families and children. While the popular cinema food like popcorn, nachos, samosas, sandwiches etc will offer a sumptuous experience, local fares like Kahwa etc, will complete the F&B experience.

Speaking on the launch, Siddharth Jain, Executive Director, INOX Leisure Ltd said, “The opening of cinema in the Kashmir region is an extraordinary milestone in our journey. Cinemas, for more than a century, have been a part of our cultural fabric, and hold a huge emotional significance for movie fans across the country. Besides being platforms for entertainment, Cinemas have played the role of bridging multi-cultural experiences and emotions, and we are excited that our new cinema in Srinagar will play this role to abundance. The launch of the cinema would also let the region be a part of India’s creative economy and contribute towards strengthening the soft power of the country. As we bring world-class cinema viewing experience to Kashmir, we are also certain that we will take our learnings from Kashmir to the world, through elements like traditions, culture and food. We would like to thank the Hon’ble LG Shri Manoj Sinha Ji for showing us the path and enabling us to bring the magic of cinemas back to Kashmir.”

Owner of the cinema property, Vijay Dhar adds, “We have been waiting for this moment to throw open the doors of our cinema for the cinema lovers of Kashmir for so many years. The cinema will serve as a perfect platform to cater to the needs of entertainment seekers in Kashmir. Our teams will ensure that we serve cinematic entertainment in its best form to the audiences. We are highly grateful to the strong and able leadership of Shri Manoj Sinha Ji, whose timely guidance has been our biggest strength in the process of opening of this cinema.”   

Alok Tandon, Chief Executive Officer, INOX Leisure Ltd, said, “The multiplex will be a confluence of top notch cinema technology, warm hospitality and best of cinema comforts. The cinema design would adorn the shades of locally popular elements, and contemporary elements like digitally enabled ticketing and food ordering. This multiplex would also have a vast array of menu, along with some local fares. We are looking forward to offer a cinema experience, which should make it a sought after destination for the Kashmiri youth as well as the family audience. We invite the people of Kashmir to explore the exciting world of cinema entertainment on the giant screen.”

The cinema will be open for commercial operations from 30^th Sep. With this launch, INOX has now expanded its presence to 165 multiplexes spanning 705 screens across 74 cities in the country.