INS recommends 20% hike in print ad rates

The Indian Newspaper Society (INS) has recommended to all its members to increase advertisement rates by 20%. This decision was conveyed through an advisory issued by Mohit Jain, President, INS.

The decision was taken at a meeting of the Executive Committee of the INS, held on March 30, 2022, where members of the society expressed grave concern over historical increase in newsprint prices, which have crossed $1,000 per MT.

“Publishers are experiencing an excessive hyper-inflation, which has put severe stress on their economic viability,” the advisory noted.