Inshorts rolls out #FeelGood News to Spread Goodness this Diwali

Inshorts, the no.1 English News App in India, has rolled out a specially curated news segment, #FeelGood. Coinciding with the spirit of the festive season, this segment and the campaign will feature stories of changemakers from all walks of life. Owing to the uniqueness of the campaign, Inshorts IOS App has got featured on the AppStore. Inshorts, with its reach of over 10 million users aims to brighten lives with inspiring stories through its app.

The inbuilt advantage of Inshorts’ easy to use interface enables its readers to share and spread passion, vision and courage of the heroes of our Nation. This triggers a ripple of cheer and #FeelGood throughout the festive season.

Inshorts is celebrating people who have made a difference to India and the world, including

• Narsanna Koppula who has developed a sustainable - perma farm in Telangana, where plants evolve into forests and small animals and insects are welcome.

• Danish Iqbal from West Bengal who has created an Urdu rendition of the Mahabharata using Dastangoi art form to reinforce the cultural harmony of India, playwright 

• Christopher Rego is building a network of schools and hostels, to promote peace and education in the remotest parts of Northeast India.

• YouthNet, a non-profit organization with a mission to help youth acquire knowledge, has helped around 1 lakh youngsters seek employment in Nagaland, a state with the highest unemployment rate in India.

Commenting on the thought behind the campaign, Tarun Arora, Chief Marketing Officer, Inshorts said, “We are a brand that understands the impact of content in the lives of its readers. With this campaign, we aim to unite India with inspiring stories and drive home the feel-good factor associated with the festive season. In a short span, we have emerged as  the #No.1 English news app in India, which puts us in a unique position, giving us the strength to recognize changemakers of the society and spread awareness and brightness through their stories.”

This campaign went live on social media channels and on the Inshorts app where in the latter, a new segment called ‘Feel Good Stories’ has been added to provide readers with a dose of positivity. For this, Inshorts has leveraged their native advertising format- 60 word branded content on its app along with creative Fact cards and Digital magazines to inspire and motivate the readers while the user swipes through the news on the app. 

These ad formats are easily shareable on social media and helps users to consume news in an interesting way. With such an initiative, Inshorts expects the overall campaign to inspire the youth of the Nation and spread positivity on the festival of Diwali.