Instagram Adds Automatic Closed Captions for IGTV Videos

Instagram Added Automatic Closed Captions for IGTV Videos, when you upload an IGTV video, you'll be able to toggle on 'Auto-Generated Captions' in your caption settings.

 The accuracy of the generated text will, of course, be relative to the clarity of the audio in the clip, but it will help to open up your IGTV content to a broader audience, while also expanding potential viewing by those looking to watch with sound off.

The announcement comes as part of a larger push by Facebook to improve its accessibility options. 

The accuracy and speed of Facebook's captioning system is also improving, and while it won't be 100%, the gradual improvements on this front are leading to significant advances in the underlying technology.

And aside from catering to a broader audience of hearing-impaired users, auto-captioning can also have benefits for brands uploading their video content.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment