Instagram Adds New Engagement Insights for its Users

Instagram is adding new features for engaging its creators to make the most of their opportunities by providing new insights data for both Reels and Instagram Live broadcasts within the app.

"Based on feedback from creators and businesses, today we’re launching insights for Reels and Live. We have been inspired by the ways our community has embraced these content formats and want to make sure creators and businesses can understand how their content is performing", explained by Instagram in their blogpost.

  • For Reels, Instagram will now provide data on Total Plays, Accounts Reached, Likes, Comments, Saves, and Shares.
  • For Instagram Live broadcasts, users will be able to access data on Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.

Instagram is working on its new elements into its Account Insights overview to provide a broader picture into how Reels and Live shape an account’s performance over time.

Instagram will provide its users with a heap of new information for Instagram Business and Creator accounts which will lead to new strategies and content and help them in better understanding where one can improve, based on format-specific data.

"Additionally, we’re launching new detailed information about Reach in Account Insights. We know that understanding more about how content is being distributed is important, so we’ve built new breakdowns that provide transparency into which types of accounts you’re reaching and which content formats are the most effective at driving Reach", noted by Instagram.

The Company is also working on its new function about Reach in Account Insights that will allow users to expand the time frame options beyond the current 'last 7 days' and 'last 30 days',  while it'll also soon enable Insights access via the desktop version of the app. 

As noted by the company, Instagram Insights are only available to business and creator accounts in the app


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