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Instagram begins testing Reels Ads in India

Instagram today announced that it will begin testing Reels ads in India. The ads will be full-screen and immersive, similar to ads in Stories. As with organic Reels content, ads can be up to 30 seconds and people can comment, like, view, save, share and skip Reels ads.

90% of people follow a business on Instagram, and people are already embracing Reels to discover new creators and businesses. This discovery mindset makes it a natural place for businesses to express themselves creatively and find deeper connections with the audiences that matter to them.

Instagram will learn from how people and businesses engage with this new format so that it can bring the best possible experience to the community.

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