Instagram Introduces New Click to WhatsApp Message Ads
You'll be able to add a new WhatsApp connection tab to your Instagram business profile by connecting your WhatsApp business account, giving users another opportunity to contact you and create direct dialogues with your company.
Which might be significant, given that 75 percent of adults desire to engage with businesses via messaging, according to Facebook. Which seems high, but even if that's partially right, giving each person a way to contact you through message, and in the messaging app of their choice, could be a good thing.
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Furthermore, once you've linked your WhatsApp business account, you'll be able to boost posts that encourage clients to message you through the app.
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