Instagram launched dedicated Reels button in India

Instagram has launched a dedicated Reels tab for users in India that will replace the Explore tab after testing it in August. India is the first market to get the dedicated tab, and according to Instagram, this is due to the interest Reels has received in India.The short video feature was made available when Chinese apps including TikTok was banned in India. This dedicated button will make it easier for people to discover new Reels creators and their videos in the app.Clicking on the Reels button will take users to a random Reels video, and they can swipe to see another.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media