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Instagram launches 'Guides' for creators to share tips and resources

Earlier this year, Instagram launched a new feature called “Guides,” which allowed creators to share tips, resources and other longer-form content in a dedicated tab on their user profiles. Initially, Instagram limited Guides to a select group of creators who were publishing content focused on mental health and well-being. 

On Tuesday Instagram said that it’s making the format available to all users, and expanding Guides to include other types of content, as well — including Products, Places and Posts.

Users can find Guides on Profile, and share them across Stories and in DMs. Product Guides may be featured in Instagram Shop, Instagram's new shopping destination within the Instagram app, so you can discover new products from people you may not already follow.


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