Instagram launches reel ads in all regions now
Instagram had recently announced about the launch of reels in ads and is now expanding its feature and making it available in all the regions.
As explained by Instagram in their blogpost,
"After testing in select countries, today we’re launching Reels ads to the world. Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators."
Instagram is a big platform that helps brands and individuals to reach their audience with the Instagram promotions, as Reels has now become a bigger element for all the users.
"As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads."
The reach completely depends on how engaging and creative the ad will be.
Instagram initially launched Reels ads in India, Brazil, Germany and Australia back in April, before expanding them to Canada, France, the UK and the US late last month.
Instagram has also said that Reels has seen specific usage momentum in India, where TikTok was banned last June and Reels was launched just after few days.
This feature will not only be beneficial for brands but will also help the tech company to increase its revenue more than before and will encourage the creators to build rich content for their audiences.