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Instagram launches three new features for music enthusiasts in India

World Music Day is celebrated across the globe to enable artists and musicians to enthrall fans and crowds with their rhythm, creativity and imagination. For every person you might come across, music has a different connotation and sense of purpose – for some it might be a way to escape from reality, for others it could be a way to flow in between time, for some it might be the way to elevate mood, or unlock potential. Each of us view, and interact with music in unique and somewhat profound ways – while also being tethered in a very personal and intimate manner.

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Since the onset of the pandemic, music has entertained and enabled many – be it users, artists, public figures or creators. Many have turned to social media platforms like Instagram to stay connected with their fans and spread joy. Whether it’s through quarantine concerts on Instagram Live or through music challenges on Reels, music lovers and aficionados have found a way to continue to work towards their dreams. With this context, Instagram has released 3 new features which all music lovers can try out this World Music Day and support their favorite artists, share their love for music and dance to their favorite tunes in celebration of this momentous occasion.

  • ‘Discovered on Reels’ playlist - If you want to get your Reels to trend and want to find out which songs are the most popular songs at the moment, then we have a surprise for you! All you need to do while creating your content is to select audio and scroll down to the #DiscoveredOnReels section and voila! You will find the top songs like “Up” by Cardi B, “Put Your Records On” by Ritt Momney and “Ghalat Fehmi” by Asim Azhar & Zenab Fatimah Sultan, which you can use that are trending! Now what are you waiting for! Start Reeling!●       When in doubt, say it with a sticker! – A music enthusiast’s day can never be complete without music and it is no surprise that once you find the song you love, you can’t help but share it with your family and friends! What better way to express this emotion with funky and cool stickers! With the special edition #MoreMusicTogether sticker pack, available through the GIF sticker on stories, share your top music picks of the day with those special people.   
  • Beat Dancing challenge- Take on a new Reels challenge and show off your dance skills on the beat of popular, evergreen, mainstream songs like “Pappu Can’t Dance”, “Jeene ke hai Chaar Din”, “Saaki Saaki”. If you think you are ready for the challenge, all you need to do is search for the Beat Dance AR filter or head on straight to T Series on Instagram and browse through their AR Effects section. Now, hit it!
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