Instagram tests a new FAQ Option for Business Accounts

Social Media App Instagram tests a new FAQ Option for Direct Interactions with business accounts which would give brands the capacity to provide quick, tappable Q and A options within their Direct feed when customers look to submit a message query.

At this stage, it seems that businesses can set up four questions that will be displayed in your initial message interaction, giving brands a simple, automated way to address the most common queries.

As tweeted by Matt Navarra the new option would enable brands to highlight common questions in their message window, which users can tap on to get quick answers.

Instagram has rolled out FAQs feature to more users

h/t @thenezvm pic.twitter.com/eCbsjMCDEb

— Matt Navarra (@MattNavarra) November 23, 2020