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Instagram Tests a New Full-Display, Scrollable Posts and Reels Show

Instagram has begun testing a new, full-screen version of its main feed display that makes IG content look a lot more like TikTok, capitalising on current usage habits.
Given the format's success, Instagram has previously stated that it is attempting to align its content feed around Reels, and Meta reported only last week that Reels accounts for more than 20% of people's Instagram time.


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