Instagram to exchange the Swipe Up option with Links Sticker

Instagram is changing the way external links are shared within Stories frames as part of its continued push to increase interactivity. The existing 'Swipe up' links will be eliminated from the process entirely and replaced by its new 'Link' sticker option instead.

All users who can currently access the swipe-up link for Stories will be able to access the new link sticker, according to Instagram. Swipe-up links for Stories will be removed at the end of the month.

It's possible that the update will be beneficial. For one thing, it will allow you to place links in more prominent places within your Stories frames, potentially giving you more ways to entice click-throughs and allowing you to focus more on driving that action within your Story.

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