Instagram to increase the video limit in 2022

Instagram has stated that it would increase the number of videos available on the platform. Instagram CEO Adam Mosseri gave some insight into the platform's plans for 2022 in a short year-end video. The company's aims for the future year have been announced by Mosseri.

“We are going to rethink what Instagram is because the world is changing quickly and we're going to have to change with it. We are going to double down our focus on video, we are no longer just a photo-sharing app, and consolidate all our video formats around Reels and continue to grow on that product.” said Instagram head in the video.

The company's strategy is reflected in the recent movements by the Facebook-owned platform. Instagram has merged the IGTV and feed video concepts into a single entity known as Instagram Video. Videos can now be up to 60 minutes long when posted to the feed. The length had been the same before the modification.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media