Intel's New Brand Identity Propelling a New Journey

Intel, with its logo, bunny suits and iconic musical “bong,” is a brand familiar to people worldwide – in fact, Forbes recently named the company as one of the world’s most valuable brands. Built on 52 years of innovation, a dedication to excellence, speed and performance, the Intel brand has remained largely untouched for years, even as the company has undergone a significant business evolution. Earlier this month, Intel launched its 11th Gen Intel® Core™ processors representing one of its biggest technical innovations in years. Accompanying this announcement, came the launch of its new brand identity signifying its leap into the future with a transformed Intel brand that reflects its essential role in creating technology that moves the world forward.

 The new Intel brand also reflects the company’s commitment to accelerating progress against the world’s most critical challenges. What the brand represents, infuses humanity into everything Intel does. These driving forces made clear It was time for Intel’s external image to evolve to better represent the company it has become:

  • Intel’s new logo honors its past by bringing forward some of the strongest design elements while simplifying and modernizing them to bring dimension and breadth extending the brand into the future
  • Intel has reimagined their badges as simple expressions that give their products individual identity while connecting them under the One Intel family
  • Blue remains the foundational color of the Intel brand. In addition to the classic Intel blue, new variants will be introduced with an extended color palette to add more depth and modernize the company’s visual identity
  • The company’s musical sound signature or “bong” will retain those iconic five notes recognized around the world, but a modernized version will roll out later this year

 Moving forward, you will see the brand reflected in:

  • Intel’s technology – the company will continue to create breakthrough technology that enables its partners and customers to do more wonderful for their businesses and the people they serve
  • Intel’s impact – the company will redouble its commitment to enabling people to do something wonderful
  • Intel’s team – the company will celebrate its team and the ecosystem of world-changers and all the wonderful things they do to impact the world

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