Interactive agency 'Blazar Media' celebrates 1st year of successful operation
Speaking on the occasion, Deven Dharamdasani, Business Head - Blazar added: "We have been a salient feature in many path breaking digital marketing innovations. We are proud to celebrate our first year of creating the big bang and announce our presence in the digital space. Our humble beginnings as a part of the digital powerhouse Quasar, helped us foresee the challenges and the limitations of a start up and with our exceptional client support and very competent team we crossed all the initial hurdles and have carved a niche for ourselves. I take great pride in leading India's finest digital team. "
"We have grown with the digital medium in India and I am proud to be part of the best digital talent pool in the country. It's great to be surrounded by so much energy and passion. All our experience, expertise and energy are focused to provide our customers the greatest ROI with new innovations that become industry best practices. " added Harkirat Sandhu, Account Director.
Blazar has over the period of last year devised strategy for players who have an inclination for digital as the main stream business driver and worked upon different streams for advertisers of Digital strategy like- Website usability and analytics, creative communication strategy, Media planning and buying, search engine marketing/optimization and social media. Blazar has convinced the digital advertisers that although internet is being treated as Return On Investment (ROI) medium but ROI doesn't mean only acquisition of a customer. It can be measured through different means like reach and frequency of a campaign, new visitors, frequent visitors and time on site etc. With this approach Blazar has been able to scale the business and also given the existing advertisers a new dimension to look at.