Interbrand Releases 2015 Best Indian Brands Report

Interbrand India, part of the Omnicom Group, has released its 2015 Best Indian Brands Report, the definitive guide to the Top 30 brands in India. This is the third edition of Best Indian Brands, which has been identifying the best performing Indian brands since 2013. This year’s ranking was unveiled at an exclusive event organized in Mumbai. The key highlights are:

• HCL, Kotak and Tanishq are among this year's top risers
• LIC moves up to #4—ahead of SBI, which drops to #5
• New entrant for 2015 is Zee Enterprises
• Technology, Auto and Financial Services are the dominant sectors in this year’s report

Ashish Mishra, Managing Director of Interbrand India, presented the Best Indian Brands ranking at the event and explained Interbrand’s rigorous methodology.

“As one of the fastest-growing economies in the world, India presents a host of opportunities and unique challenges to its brand leaders,” noted Jez Frampton, Interbrand’s Global CEO. “Some of this year’s 30 Best Indian Brands are ‘poised to rise’ because they have learned to move at the speed of life. Not only are they keeping pace with a rapidly developing country, but they are also keeping pace with the constantly changing wants/needs of consumers throughout India. These brands are likely to influence other brands entering the Indian market for perhaps the first time. They are forging a path which many brands are sure to follow in the months and years ahead.”

This year’s report sees the top 5 slots occupied by Tata, Reliance Industries, Airtel, LIC and SBI. The top risers include HCL, Kotak, Tanishq, Infosys and Asian Paints. The analysis of the brand performances of the risers reveals common principles of moving at the speed of customer’s demands.

“The Best Indian Brands report is our way of celebrating the most valuable Indian brands every year. In today’s converged marketplaces, a global brand outlook is not a matter of aspiration but an imperative. Interbrand India’s larger purpose in the market is to identify the Best Indian Brands and help them in their journey towards becoming Best Global Brands,” noted Ashish.

Interbrand India has over the last two editions of the league table, spoken about the need for universalization of brands and what does it take to be a global brand. While an Indian brand does not yet appear in the Best Global Brands ranking, there are sector-leading brands making progress.

 “Interestingly, the overall behavior of such brands is in line with the  behaviour of the Best Global Brands. They all display deeper customer empathy and responsiveness, thereby creating micro-experiences at emerging touchpoints. Indeed, the sector-leading Indian Brands, in varying degrees, are attempting to move at the speed of life. This year, we are celebrating these Best Indian Brands that are poised to rise beyond their local status and meet global standards of brand excellence”, added Ashish.

Interbrand's brand valuation methodology is considered the most comprehensive and covers the key areas of financial analysis, Role of Brand index, and Brand Strength scores. Interbrand was the first to introduce the brand valuation concept and, in fact, its proprietary brand valuation technique is one of a select few to be ISO-certified in the world. Beyond resulting in a numeric value, Interbrand’s assessement includes an appreciation of where and how brand and business value can be cultivated. These are the discussions Interbrand wants to create in the Indian market so that Indian brands can experience considerable growth on both a domestic and global scale. The Best Indian Brands ranking employs the same rigorous methodology that is used for Interbrand’s annual Best Global Brands report.

View the 2015 Best Indian Brands league table below: