Interface Comm crafts the latest campaign for Oreo Orange Crème!

Cadbury India, a part of Monedelez India Foods Ltd., launched a second TVC with Ranbir Kapoor to promote the new Oreo Orange Crème. The TVC conceptualized by Interface Communications explores the mischievous and endearing relationship between an uncle and his little niece. RanbirKapoor plays the prankster uncle who teases, tempts, angers and surprises his niece, all with one mouth-watering orangey-chocolatey Oreo cookie.

Joe Thaliath, COO of Interface communications, the agency that developed the campaign said, “Oreo is a premium brand. Orange being a universal flavor was a natural choice when Oreo decided to bring its second fruit flavour offering into the market. By launching Oreo Orange Crème we intend to premiumize Orange flavour. And Ranbir Kapoor as the brand ambassador will dial up the fun quotient too.”

Speaking on the campaign, Anuradha Aggarwal, Director, Biscuits, Mondelez India Foods Ltd. adds, “While the objective of the TVC was to focus on the launch of the new Oreo Orange, it was also to further cement the fact that Oreo is a family brand and a catalyst for bonding and creating moments of togetherness that are cherished by all. Oreo is more than just a ‘cream’ biscuit. It stands out above all other biscuits with its unique taste and the fun childlike element of innocence that it brings out in everyone. The new TVC focuses on a new, fresh take on one such relationship between an Uncle and his Niece which adds to the whole new feel of the variant as well.” The ad film will be accompanied by a 360 degree campaign that celebrates the new Oreo on all mediums.