International recognition for beers by Jammu-based DeVANS

Beers manufactured by DeVANS have recently been honoured with international recognition. Kotsberg Pils, the light lager won the coveted Gold Medal in the lager ice category while Six Fields Cult, the Belgian style strong wheat beer, won Silver Medal in the Dubble Wit category at the Brussels Beer Challenge, 2022.

Sharing the stage with established breweries from countries like Belgium, Italy, US, France, Brazil, Germany, Japan, China, Jammu’s family-run brewery wowed judges with its entries – Kotsberg Pils and Six Fields Cult. The fact that Indian brands outshone other international brands at this prestigious competition in Belgium, where beer brewing has been practiced since 3AD, is a matter of great pride. Other beers that were honored with awards this year included Grimbergen (Carlsberg Breweries), Hoegarden (AB-Inbev), Bavaria Pilsner (Swinkels Family Brewers), Duvel (Duvel Moortgat).

Commenting on this feat, DeVANS Managing Director Prem Dewan, said, “DeVANS has regularly been winning accolades for the quality of its beersbut this is very special. With a panel of 85 independent beer critics from across 20 different countries judging over 1,800 beers from around the globe, the Brussels Beer Challenge, now in its 11th edition, is undoubtedly one of the world’s most prestigious beer competitions. We exult in the fact that our homegrown brands stand tall among the global players in the segment.”

In addition to the winners at Brussels, DeVANS is also the manufacturer of Godfather Legendary, the most awarded Indian beer which has bagged Gold awards regularly in all blind tasting events in the country. The brand has won Gold awards consecutively for the last three years at the Spiritz Selection Awards – a blind tasting competition organised at New Delhi by India’s leading alco-bev magazine Spiritz. Godfather also won the Gold award at the Beers of India Awards at Bangalore in 2022. Its other brands – Six Fields Blanche, Six Fields Cult and Kotsberg – have also been regularly coming on top in all competitions. The awards at Brussels make this a special year for DeVANS.

DeVANS has been in the business for more than 60 years and is one of the leading liquor houses of the country known for manufacturing quality beers. It recently entered the single malt segment with the launch of its Gian Chand Single Malt Whisky, which is winning accolades from all over. DeVANS manufactures international quality beers in bottles and cans as well as draught beers in 5L party kegs and 30L kegs. It also exports its beers to the US, UAE, Australia, New Zealand, Singapore, Hong Kong, etc. Its beers and spirits are produced under strict quality control parameters under the guidance of professionals who are experts in their fields of operation.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment