Interpublic names Philippe Krakowsky Chairman of IPG Mediabrands
Interpublic Group has appointed Philippe Krakowsky as Chairman of IPG Mediabrands. In this role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees $37 billion in global billings for its clients and has in recent years demonstrated industry leadership in its digital and programmatic capabilities.
Krakowsky will continue in his corporate role as EVP, Chief Strategy and Talent Officer at Interpublic, as he supports Tajer and his senior Mediabrands management team in further building on the success of one of IPG’s fastest-growing units.
Michael I Roth, IPG’s Chairman and CEO, commented, “Henry and I have been discussing the idea of having a leader with the broadest perspective on our business join him as we look to develop our approach to media, which has become so central to the evolution of marketing. For the last decade, Philippe has played an important part in defining strategy for IPG, and worked closely with me and all of our agency leaders to implement our strategic initiatives. He’ll be an ideal partner to build on the strong performance that Henry and his team at Mediabrands continue to deliver, further scale and advance our media offering, and increase the level of collaboration across the IPG network. Of course, in addition to his new role at IPG Mediabrands, Philippe will continue to be a key part of the corporate team at IPG.”
Henry Tajer added here, “As we look to accelerate collaboration and continue delivering the highest performance standards in media to our clients, Philippe will be a tremendous asset. Media is an extremely dynamic sector within our industry and this move ensures that we continue to incorporate the leading edge of brand and ad tech not only within Mediabrands, but across the holding company. Our leadership team knows Philippe well, and we’re very excited to have him join in this role.”
“Mediabrands and its agencies have won significant assignments in major consolidations, garnered multiple ‘Agency of the Year’ honours and continued to build unique capabilities that combine talent, technology and, increasingly, data and analytics. Today, media serves as the connective tissue for our activities on behalf of clients, so a closer strategic alignment between Mediabrands and the other units within IPG will further enhance our ability to deliver on our ‘open architecture’ model, which has become a powerful differentiator for IPG,” said Krakowsky.
For more than a decade, Krakowsky has played a key part in major strategic actions at Interpublic, including: oversight of the development and integration of digital/ emerging media capabilities across the group; the creation of IPG Mediabrands; and leadership of the company’s Healthcare Council. He has also been responsible for designing many of the integrated, cross-agency client teams that are a hallmark of the ‘open architecture’ model Roth has pioneered at Interpublic.
Krakowsky has served on the board of a number of IPG agencies, including Ansible, Huge and O’Keefe Reinhardt & Paul, and mentors early stage companies as part of the R/GA Accelerator programme. He also served as interim CEO of FCB for six months prior to the arrival of its current leader. Krakowsky started his career as an entrepreneur in the technology industry, helping to build and ultimately sell an artificial intelligence software development company to Apple Computer.