Introducing TrueFan - India's leading celebrity fan engagement platform
Adfactors now handles the PR mandate for TrueFan – India’s leading celebrity-fan engagement platform that aspires to connect fans to their favorite Bollywood celebrities in the most personal and meaningful ways, using gamification as an engagement tool.
TrueFan was launched in January 2020 with a seed-round funding of $4.3 million from prominent investors, Ronnie Screwvala, Mayfield India and Saama Capital. The one-of-its-kind celebrity-fan engagement platform has witnessed exponential growth in India; marking the 5 lakh+ downloads on Google Play Store and with users from over 3100 + markets in India. Over the span of just 18 months, TrueFan has already roped in some of the biggest Bollywood celebrities namely Kareena Kapoor, Hrithik Roshan, Tiger Shroff and Ranveer Singh.
The fan-engagement space is a growing segment in the Indian startup ecosystem, TrueFan’s innovative strategy to engage users with a quiz-based format on their favourite celebrities as well as roping in A-list Bollywood stars has played a key role in it becoming the fast-growing celebrity-fan engagement platform in India. Moreover, TrueFan has emerged as a platform which truly celebrates the undying and passionate spirit of Indian fandom.