banner image banner image
 

iOS apps will need to add privacy nutrition labels from December 8

Apple has added a few privacy features to iOS 14 which included a ‘nutrition label’ concept. This feature did not roll out with the launch of the new operating system in September. Apple has now announced that developers will have to provide information for those ‘labels’ with the deadline on December 8.

The function of these ‘privacy’ labels is to tell you what’s going on inside the app and what data they are going to collect before you download it from the App Store. The labels are going to list what information the app collects and will list that information on the app page.

Although this concept seems perfect, developers will self report the information they provide which definitely leaves some room for foul play or misinformation. 

However, the developer site at Apple has cautioned the developers that they'll need to provide all information that they and the third party partners collect and they'll also need to keep updating the labels. 

These labels will act as a way to keep users informed and how their phone is used to track them. Developers will need to provide their app information before the December 8 deadline. 

Asia
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Asia