IPL 15: 84 new brands after 31 matches; Tata Neu, Meesho top the list: TAM Sports

After 31 matches in the ongoing Indian Premier League (IPL) 2022 tournament, the count of Categories, Advertisers and Brands has grown week on week. As per TAM Sports data, count of Advertisers has been increasing by more than 13% since the last two weeks.

When comparing 31 matches from each season, the average ad volume per channel increased by 3% during IPL 15 over IPL 14.

Four out of the Top 5 categories – Ecom-Gaming, Pan Masala, Ecom-Education and Ecom-Wallets – were common between IPL 14 and 15 in the first 31 matches.

During the first 31 matches, the Top 5 categories’ list had 4 categories from the ‘E-commerce’ Sector, with 32% share of the Ad Volumes in IPL 15. The Top 5 categories together had nearly 40% share of the Ad Volumes in IPL 15. While Top 5 categories accounted for 34% share of the Ad Volumes in IPL 14.

Sporta Technologies was the only common advertiser among Top 5 advertisers during IPL 15 and IPL 14. The Top 5 Advertisers contributed 23% share of the Ad Volumes during 31 matches of IPL 15.

17 new categories and 84 new brands advertised in 31 matches of IPL 15, compared to same number of matches in IPL 14. Among the new categories, Corporate/ Brand Image topped the list, followed by Ecom-Auto Rental Services.

Among the 84 new brands, ‘Tataneu App’ topped the list, followed by ‘Meesho App’. Spotify App, Winzo Games and Fogg also formed part of the list of Top 5 new brands in IPL 15.