IPL 15 sees 151 brands on both Regional & Hindi + English sports channels

Sixty-five matches of Season 15 of the Indian Premier League (IPL) are over, and the tournament this year has been steadily seeing a growth in ad volumes as it moves towards the play-off stage.

As per TAM Sports data, average count of Categories, Advertisers and Brands soared in the last 4 weeks of IPL 15, compared to the first 4 weeks of IPL 15. Average count of Categories, Advertisers and Brands were up by 14%, 13% and 8%, respectively, in the latest 4 weeks of IPL 15, compared to initial 4 weeks.

Indexed growth based on average ad volume of the last 5 matches was equivalent to the average ad volume of the first 20 matches of IPL. Lowest ad volumes were registered during Matches 21 to 40, which were 7% less than the initial 20 matches of IPL 15.

In 65 matches, the Top 5 categories’ list had 4 categories from ‘E-commerce’ Sector with 32% share of the Ad Volumes in IPL 15. The Top 5 categories together had 38% share of the Ad Volumes in IPL 15.

The Top 5 Advertisers contributed 24% share of the Ad Volumes during 65 matches of IPL 15.

Century Ply was top exclusive brand on Hindi + English language Sports channels, whereas Asian Paints Apex Ultima Protek leads the exclusive brands on Regional sports channels.

Total 151 brands advertised on both Regional and Hindi + English sports channels during 65 matches of IPL 15. ‘Dream11.com’ was on top among the common brands.