IPL 2021: Looking through the ad campaign lens

Over the years, the ad campaigns for the Indian Premier League (IPL) have been attracting viewers with their often quirky storylines and visuals, with a dash of humour and celebration thrown in. IPL 2021 is no different. While the usual on-ground buzz is missing this year as well due to the fresh wave of COVID-19 cases, the ad campaigns on television and on digital are creating the noise around India's most watch sports tournament. Brands have been featuring the top most teams as well as individual cricketers in their campaigns, revealing some hidden acting  talent in India's most popular sportsmen. 

Despite the pandemic situation, brands have not failed to entertain us by launching these campaigns. Check out some of the IPL campaigns that have been garnering a lot of interest and conversations...

 CRED, with its campaign series ‘Great For The Good’, 

‘India Ki Vibe Alag Hai’ by DisneyPlus Hotstar 

#IndiaKaApnaMantra Ft. MS Dhoni – Star Sports

#TeamHaiTohMazaaHai – Dream11

#SayThankYou – Cadbury Dairy Milk

#CricketMachao Ft. Divyenndu – BalleBaazi

#UpstoxStartkarkeDekho – Upstox

No Upper Limit – Swiggy India