IPL 2022: Punjab Kings Onboards Hindware Italian Collection as Associate sponsor

Indian Premier League (IPL), one of the biggest sporting extravaganzas and a celebrated cultural moment for cricket fans across the world is all set to kickstart its 15th edition from March 26, 2022. Renowned IPL team, Punjab Kings has roped in leading bathware brand Hindware Italian Collection as Associate sponsor for the upcoming season. As part of the partnership, Hindware Italian Collection logo will be seen on the team’s helmet and cap

Recently, the company unveiled a new logo for Hindware Italian Collection, in White, Gold and Black color, representing luxury, triumph and success, while ‘Italian’ written in artistic calligraphy font to signify elegance. The essence of the new logo for Hindware Italian Collection further relates with confidence, boldness and power, and hints of the legacy brand logo – Hindware, that can be observed denoting a balanced premium tone with a promise of quality and performance.

The partnership with Punjab Kings will help Hindware Italian Collection increase its recall and enter the consideration set of the consumer seeking stylish, contemporary, innovative, and dependable products. With the overall marketing exercise, the company intends to position Hindware Italian Collection as a premium brand with strong legacy and trust of its proverbial brand, Hindware.

Commenting on the partnership, Mr. Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Brilloca, said, “Cricket transcends all boundaries and brings India together. Over the years, IPL has emerged as a celebration of the sport and one of the biggest cultural moments for cricket fans in the country. As we head into another great season, we are excited to announce our first IPL team sponsorship with Punjab Kings. Through this synergic partnership, we look forward to engaging with our audience with one of the most popular tournaments in the cricket world.”

He further added said, “Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware Italian Collection. With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times.”

Speaking on the partnership Charu Malhotra Bhatia, Vice-President, Marketing, Brilloca Limited said, “The upcoming IPL season presents a great opportunity to connect with fans and customers, especially to build recall with our new brand logo for Hindware Italian Collection. We are proud to have partnered with Punjab Kings, and we wish them all the very best for the season ahead.”

Mr. Satish Menon, CEO Kings Punjab said "We are heading into a great season for the upcoming IPL tournament. With enthusiasm and optimism, we are glad to have such an iconic brand – Hindware as partners to support us all the way. We look forward to a fulling association ahead”

To cater to the growing demand, the company has expanded its retail presence with 510 Hindware stores span across India. Hindware store seeks to give customers a one-of-a-kind experience by showcasing a broad choice of sanitary ware and bath fittings that are tastefully arranged at the outlet, giving customers a complete experience. The company has the largest network spread amongst any bathware company, with its presence in 285 cities.



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