IPL 8 gets 172 million unique viewers
IPL 8 has been garnering eyeballs for the last three weeks. Indeed they have managed to get their viewership right.
Sony MAX has been the highest viewed channel as per BARC in week 17. It garnered an average rating of 3212 ('000s) all India and 2476 ('000s) HSM.
MAX witnessed a rating of 214086 (Rat'000) from 2:00 - 26:00hrs and 95,057 from 20:00-23:00hrs
Highlights received from TAM are as below:
34 matches of IPL 8 were sampled by 172 million unique viewers.
Time Spent by Viewers per match was 45 Minutes and 54 Seconds; which is 10% more compared to IPL 7.
Average TVTs showed a growth of 26% for IPL 8 compared to IPL 7.
Till its 4th week IPL 8 garnered 3.8% Average TVR which was 25% more compared to its previous edition.
64% of the All India Universe tuned to watch IPL 8 matches.