iProspect Communicate 2 gets re-branded to iProspect India

iProspect Communicate 2, the digital performance agency of Dentsu Aegis Network has earned billings worth Rs 300 crore for the financial year 2015-16. The win was achieved on the back of its e- commerce clients namely Shopclues, Pepperfry, Myntra, Policy Bazar and Cleartrip amongst others.

"We always dominated the banking and financial services sector in terms of our client portfolio and we continue to do so. Last year we decided to focus on the e-commerce sector to grow our business”, said Vivek Bhargava, Managing Director, iProspect Communicate 2.

"But it was a difficult sector to get into since most of the e-commerce, where digital marketing is the core, already house large internal teams doing the job. But once we started working with them, they saw the value that we could bring forth; eventually their spends grew over 10 fold in the last 2 years. I think our revenues from e-commerce companies would have grown by 500% in comparison to FY 2014-15", he added.

The agency now plans to strengthen its expertise in the e-commerce sector by building specific teams to handle clients and invest in technologies in the field of attribution and analytics. "Last month I met a couple of amazing North American technology companies and our goal is to launch those in India", said Bhargava.

The agency headed by Vivek Bhargava will now be called iProspect India making it part of the Global team under the Dentsu Aegis Network. Communicate 2, the end to end digital advertising agency founded by Vivek Bhargava in 1997, was reproduced as iProspect Communicate 2 when it was merged with Dentsu Aegis Network’s Global digital performance agency iProspect in 2012.  With branch offices in Mumbai, Bangalore and Gurgaon iProspect India will now be part of the Global Team.

“iProspect India has been and continues to be a great asset to Dentsu Aegis Network in India as well as to the iProspect team, globally. Vivek had already gathered an efficient team under him and they serviced an attractive list of clients. While Communicate 2 had already made their mark in the industry, iProspect Global expanded enormously post the addition of Communicate 2 to their network across 50-plus countries. It’s a great strength to have this efficient team on board,” said Ashish Bhasin, Chairman, Dentsu Aegis Network – South Asia.

Under the augmented standards of the global network, iProspect team is already on its way to achieve its goal of accelerating the revenue twice as much as it drew in the last fiscal year. In the last one year, iProspect has harnessed the power of technology to a whole new level. Today, the company is one of the biggest spenders on Google and Facebook. This gives it the advantage of testing beta innovations before the competitors. The proof is in the fact that iProspect was the first partner for Google’s GSP and DoubleClick tool. It is also the first reseller of Google Analytics Premium.

“Communicate 2 was opulent in terms of its client relationships. Even in our struggling times we never succumbed to the much favourable proposals from traditional media buying agencies to function as their subsidiary. Back in 2004-2005 most of the companies did not prefer digital marketing over traditional advertising. Surrendering to that would have aided momentary benefits but it would have slayed this time for my team to foster a career on a global platform. The companies across the nation acknowledged us and so did Dentsu Aegis Network,” concluded Vivek Bhargava.

With 3 branches of the agency established across 3 high profile metros - Mumbai, Delhi and Bangalore, iProspect India is home to over 200 employees. The three offices will function under the global policies and will be entitled for the global benefits offered by Dentsu Aegis Network to its employees starting from the highly propitious International training programs - NEXTGEN and Route500.


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