iProspect expands its Martech team with two new hires

iProspect India, a digital performance agency from the house of Dentsu Aegis Network, has roped in Abhishek Balsara and Vineet Sawant as AVP – Analytics and Director of Technology, respectively.

Based out of Mumbai, both Balsara and Sawant will report to Karan Jaitapkar, EVP – Technology, to strengthen the agency’s Martech division. It is pertinent to note here that iProspect’s Martech unit recently announced the launch of Solution Labs in a bid to provide marketing solutions driven by tech and data to its clients.   

Balsara, with more than 10 years of experience in Information Technology, has worked at numerous digital agencies and media companies. Prior to joining iProspect, Balsara was Senior Project Manager at Network 18 Media & Investments. He started his journey as a digital technologist at Experience Commerce where he worked on brands such as MRF Tyres, Live in Style, Adlabs and Arrow amongst others. For the record, his work on the app - Light A Diya, developed on Google Maps for NRImatters.com, was showcased on Google Developers.

Commenting on his latest mandate, Balsara, AVP - Analytics, iProspect said, “At iProspect, I will be working on projects which are different from the work I have done before. I’m excited to start the next challenging phase of my career at the leading digital performance agency in the country. The leadership is very supportive, and I look forward to learn from and contribute to the amazing journey of iProspect.”

Sawant, who comes with more than eight years of experience in the field of IT, has worked at Zee Entertainment, Network18 and various other digital agencies. He has led many successful products, including the Jio 4G feature phones’ apps suit. Prior to joining iProspect, Sawant led Product & Tech at RazrCorp.

On joining iProspect, Sawant, Director - Technology said, “Real growth can be achieved only when one is out of his/her comfort zone. I hope to achieve that at iProspect as I look forward to opportunities and challenges thrown my way.”

Commenting on the agency’s latest appointments, Rubeena Singh, CEO, iProspect said, “At iProspect, we believe in delivering data-driven integrated marketing solutions to our clients. And with Abhishek and Vineet joining the Martech team, I believe we are now a force to reckon with. Both bring with them a rich experience in digital technology and will play an integral part in our next phase of growth.”