iProspect India bags 3 awards at ad:tech’s DIGIXX 2017
iProspect India, the digital agency from Dentsu Aegis Network won 3 awards at the DIGIXX Awards 2017 conducted by ad:tech – 1 Gold and 2 Bronze. Held in the capital last evening, the event celebrated excellence in digital marketing and advertising by recognizing the top digital campaigns created by the industry in the past year.
iProspect India won in the following categories.
- Healthcare / Pharma for Abbott Healthcare (Gold)
- Mobile & Apps Marketing for HDFC Bank Payzapp (Bronze)
- Insight and research for Max Life Insurance (Bronze)
The winning campaigns were innovative, creative and effective – they made intelligent use of digital technology along with key consumer insights, bearing successful results. The campaign for the launch of HDFC’s mobile wallet Payzapp saw 5 million app installs at half the cost per download as per industry standards. With the help of iProspectIndia’s iPump tool, the Abbott Healthcare campaign combined the best of offline and online advertising to create an effective marketing strategy. The smart display banner campaign for Max Life Insurance helped achieve a remarkable conversion rate of 85%.
Commenting on the wins, Rubeena Singh, CEO, iProspect India said, “It always feels great when the work you do is rewarded. Our first objective is always to make campaigns which resonate with the brand message, connect with today’s digital audiences in an engaging manner and ofcourse solve a problem. I’m personally proud with the work we have done across these categories on all three campaigns. Such recognition encourages us to increasingly deliver more award-winning work.”