iProspect India ropes in Karan Jaitapkar to head the Martech division

iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Karan Jaitapkar as Executive Vice President - Technology. He will head the Martech division at the agency. In his last stint, Jaitapkar worked at Network18 as VP – Head of Engineering.

With more than 15 years of experience, Jaitapkar has worked in numerous media companies and helped them grow in today’s fast-paced digital world. His core strengths lie in Tech Architecture Design, Web/App development, SEO and Data Analytics. He has worked with companies like ZEE, The Times of India, and Venture Infotek, among others in the past.

On joining iProspect, Karan Jaitapkar, EVP – Tech, said, “iProspect has always embraced the rapid evolution in digital and media spaces. Consumer data analytics and insights will be the next biggest differentiator in the coming years and iProspect will be in the forefront of this movement. I am excited to be a part of the iProspect family during this next Martech phase.”

Commenting on the new appointment, Rubeena Singh, CEO, iProspect India, said, “There is a huge overlap of technology and marketing in the digital space.  At iProspect, we want to offer technology driven marketing solutions to our clients. We believe Karan is the right addition in team iProspect as we continue to forge ahead in the integrated world of tech and marketing and drive ahead our clients’ business performance.”