iProspect releases the study on search behaviour of Indian consumers

iProspect, Aegis Media's leading search marketing agency, has today released findings from the first ever research study on Indian's search behaviour and the role of search from awareness to purchase for consumers. iProspect partnered with Aevolve, Aegis Media's specialist global insight and analytics division, to develop this online survey, and was fielded by Toluna (the leading global online panel provider).

The research reveals the growing importance of search, how Indian consumers use search and how marketers can best use search to drive better performance. The research also reveals the growing use of mobile search as consumers switch to smartphones.

"iProspect, as a world leader in Search, carries out extensive research and this is the first time India has been included in it. This is the most meaningful research in India on Search and I am sure all of our iProspect clients in India will benefit from it. I am very pleased with the way iProspect India has taken off and this will certainly propel it further," added Ashish Bhasin, Chairman India & CEO South East Asia ' Aegis Media.

Shamsuddin Jasani, Country Head iProspect India, said "This research clearly highlights the role search plays in the path to purchase, confirming that integration between media, search and online is vital. We need to work with brands to connect consumers with the content they require, whether that be a store location and opening hours, changes in interest rates, or consumer product reviews."