Ipsos India Research Paper adjudged best in Audience Poll Category
Ipsos India has bagged top honour at the recently concluded 28th Annual Market Research Society of India (MRSI) seminar, ‘The Changing Face of Market Research’, held on March 18-19, 2019 at Westin, Mumbai – the Research Paper titled ‘Experience Death Through the Living’ was adjudged best under the Audience Poll Category.
Authored by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU and Shelly Jain, Associate Director, Ipsos UU – the research paper showcased adaptation of counselling techniques for better understanding of deeply personal and sensitive issues.
The entry featured under the Session: Greatest Impact.
“Qualitative research works on the principles of psychology and human understanding. However often our enquiry is limited to consumer understanding and not on deeply personal human issues and emotions. Hence, we thought of extending the principles of qualitative research and specifically counselling techniques to develop a framework for understanding deeply personal, sensitive and emotional issues,” elaborated Sirsikar.
Further, Ipsos also presented a research paper jointly with Coca Cola, titled, ‘Together we can move Mountains’. Neetu Bansal, Client Officer, Ipsos India and Ankita Mahana from Coca Cola – for Coca Cola’s ‘Share a Coke’ campaign using Ipsos Duel (using key attributes of Appeal & Passion) for shortlisting, was lauded by the audience.
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With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.