iQOO’s campaign with OMG Content and FilterCopy gets the Gen-Z go LOL
Bringing exceptional performance and revolutionary power, iQOO has partnered with OMG Content, the content arm of Omnicom Media Group, and FilterCopy, a short-form content channel part of the digital entertainment company, Pocket Aces, to promote iQOO Z3. A stand-alone influencer campaign featuring Rohan Shah and Aditya Pandey, which went live on 7th August. Trusted with the vision of creating organic fitment for the Gen-Z, it aims to garner 10+ million impressions across digital platforms with snackable humorous content.
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Shailja Saraswati Varghese, Chief Content Officer Omnicom Media Group, said, “Struggles Of Being In Your Early 20s, aptly creates a sentiment that most freshers will immediately connect with. This campaign has been designed to resonate with iQOO’s approach to accentuate the joy of exploration for its GenZ consumers. In today’s times, humor is a much-desired method of content delivery and the stand-alone video production perfectly captures the essence of it for the target audience. Coming of age is an interesting period and the integration captures this beautifully through situations Gen Z encounters day to day.
The iQOO Z3 smartphone, one of the most powerful devices in the segment features a Qualcomm Snapdragon 768G 5G processor, 55W FlashCharge and a 64MP EFB Auto Focus Primary Camera. It is a #FullyLoaded offering for the Gen-Z who need power-packed experiences on the go.
Gagan Arora, Chief Marketing Officer at iQOO, said, "With iQOO Z3 being the first smartphone to be launched in India with a top-of-the-line Snapdragon 768G processor, it is a fully loaded offering designed to deliver a smooth gaming experience to Gen-Z customers. This collaboration aims to delight users with light-hearted content to bring out the struggles of a Gen-Z individual with a humorous touch. We are confident that the right audience will be able to enjoy it."